This post was analyzed for mistakes and other content in January 2019, as part of an effort to engage in self-criticism. Some changes have been made.
Recently, I read Naomi Klein’s No Is Not Enough: Resisting Trump’s Shock Politics and Winning the World We Need. It is a relatively quick read, only 273 pages long, much shorter than her This Changes Everything book a few years back. Even so, it has thirteen chapters, a conclusion, a postscript, and an introduction.
In the introduction to the book sets the theme: that the orange menace is applying “shock politics” to the U$, trying to pull off a “domestic shock doctrine” against public institutions and “public interest.” She goes on to describe the orange menace’s reactionary advisers like Steve Bannon and Jared Kushner while claiming there is a “corporate takeover” in DC (there is actually a long trend of corporate control in Amerika, so it’s not something new), with the orange menace forming a brand in and of himself. She, of course, stops short of calling the orange menace fascist, only describing him as anti-“democratic” (relying on the idea of bourgeois democracy) and drawing parallels to policies in Greece, after Hurricane Katrina, in Baghdad after 2003, and in Britain, which resemble “Trumpism.” As she states clearly, her book’s argument is that the orange menace is a culmination of the “worst trends” of the 20th century that have “used race as a weapon to advance brutal economic policies,” pioneered by Milton Friedman, and other “market fundamentalists.” She also seems optimistic, calling for “change so fundamental that today’s corporate takeover will be relegated to a historical footnote,” although the “change” she later explicates is not even close to being “fundamental,” challenging the orange menace’s superbrand, as she puts it.
After a lackluster introduction with broad vagueness, Klein has a chapter that focuses on the orange menace’s brand, noting that the orange menace won because of the electoral college, not the popular vote, with his victory as a “shock.” She adds that there is a “surge of authoritarian, xenophobic, far-right politics” in France, India, the Philippines, UK, and Turkey, implying that the morally corrupt socially democratic politics in the West is a “solution.” Also her usage of useless words like “authoritarian” which is often used to shame countries deemed as “communist” or “socialist,” regardless of whether they are or not, means that she is legitimizing this word as ok speech, showing her lack of comprehension in this realm. She goes on to talk about the orange menace’s “cabinet of billionaires and multibillionaires” like it something new (it’s not), and acts like Bernie Sanders was a savior who made Wall Street shake, celebrates “concessions” to Black Lives Matter and the “climate movement” by political elites. She further adds that the orange menace’s election is part of a backlash against social movements, with a supposed “takeover” benefiting capitalists and removing environmental protections, for example. Apart from this claptrap which shows that she does not have understanding for how the capitalist state functions, and had changed over time, is a part about branding. She writes that starting in the 1980s companies like Nike and Apple, among many others, believed that their fortunes were in branding with the concept that an idea or brand surrounding a company can connect with consumers, tying to a “profound human desire to be part of…a circle of belonging.” As a result, the product became (and was part of) the brand, meaning that this brand could be projected into “seemingly unconnected physical commodities.” Hence, products were produced at low price by subcontractors and contractors, with horrid work conditions in sweatshops. As a result, capitalist combines everywhere engaged in a brutal “race to the bottom” with complex supply chains involving contractors. As for the orange menace, after he had been a real estate developer for years he branded “high-end real estate” which could be a “single global luxury brand,” which was boosted by his show, The Apprentice, gaining revenue from “Trump-branded properties” with leasing his name, pulling in the dollars. When anyone noted horrible conditions his products were created in, the Trump Organization shrugged them off, defending a brand that “stands for wealth” itself, making this part of the reason scandals don’t stick to him: he plays by the “rules of branding” as Klein writes.
The second chapter promises to find ways to pierce “Trump’s brand bubble.” After noting how the orange menace’s presidency made the orange menace’s “family of brands more valuable,” including those of Ivanka and Melania, she notes that cities and companies pay millions to “lease the Trump brand.” It is at this point she says that Bill and Killary spent decades blurring ethical lines” at the Clinton Foundation even as she basically says that the orange menace is worse. It is not beyond belief to think this about Bill & Killary Clinton, and the orange menace have destructive and exploitative brands. But Klein will not consider this possibility, shrugging it off by omission. The chapter is ended by her saying that the orange menace embodies Reagan (a former actor), briefly says that “the system is corrupt,” noting the rules of Democrats such as Bill Clinton and Obama, and then moving onto the orange menace’s “personal brand,” claiming that making the orange menace look “like a puppet” “jams” “The Trump Show.” So using the fake, deceptive, and worthless “Russia connection,” first concocted during the campaign by Killary Clinton’s camp, to call the orange menace “Putin’s Puppet” weakens his brand? This doesn’t even make sense in the slightest. Additionally, she is sidelining the reality: that Obama set the foundation for the orange menace. With over 2 million deported, continuing mass incarceration, and drone strikes, among other horrid elements of Obama’s “legacy,” the fascism of orange menace had a comfortable breeding ground when he was inaugurated on January 21, 2017.
The following chapter is similarly about the orange menace’s branding. It talks about the structure of a show like The Apprentice, how it applies to “income inequality,” connects to his books, and notes that he brought “reality TV expertise to electoral politics,” which means that the “Trump show is now broadcasting live from the Oval Office.” With that, the orange menace made promises on the campaign trail (like every politician these days) which he won’t fulfill and edits “reality to fit his narrative.” Klein briefly talks about “progressive messaging” by Justin Trudeau in Canada which dazzled people, and “carefully crafted symbols” by the Obama administration to move the conversation away from discussion about the destruction he caused. Once again, she engages in another oversight. As the Wrong Kind of Green folks have notes, Obama is/was a brand, and so is Trudeau. She seems to forget what she wrote in 2009: that a “superfan culture…brought Obama to power” saying that we are “all going to have to stop hoping and start demanding.” Add to this that as even Noam Chomsky pointed out, Obama is a brand, who won the “highest advertising campaign accolade and attracted unprecedented sums of money” as also noted by John Pilger.
“Barack Obama is a brand. And the Obama brand is designed to make us feel good about our government while corporate overlords loot the Treasury, our elected officials continue to have their palms greased by armies of corporate lobbyists, our corporate media diverts us with gossip and trivia and our imperial wars expand in the Middle East. Brand Obama is about being happy consumers. We are entertained. We feel hopeful. We like our president. We believe he is like us. But like all branded products…we are being duped”- Wanna-be liberal Chris Hedges in a May 2009 article
To close out the chapter, she notes that the orange menace is pushing for more war (which is continuing the warmongering that Obama engages in, expanding upon the foundation left by Bush, Clinton, and predecessors going back years), making it a “spectacle,” just like the Gulf War in 1990 and the 2003 invasion of Iraq. Fundamentally, imperialist diplomacy has the same objective as wars that are imperialist. She ends by saying that the orange menace’s rise to victory in the election last year was fueled by a “decline of communal institutions and the expansion of corporate brands” in U$ culture as a whole.
“From its origins in the nineteenth century Industrial Revolution, fossil capital has developed into a monstrous complex generating multiple biospheric crises, including climate change. To head off a catastrophic warming of the atmosphere, it will be necessary to de-fossilize the global economy over the next several decades. The growth of fossil fuel use must stop now, followed by absolute reductions of carbon emissions to near zero levels by sometime later in the twenty-first century. Nothing less is acceptable if we want a livable planet for the majority of humanity and other species. Such a transition has been shown to be, physically speaking, quite feasible…Unfortunately, under mature capitalism things are not done according to human needs, environmental sustainability, or common sense. Both economically and politically, this system is dominated by monopoly-finance capital (MFC) and its state functionaries. Two basic facts must be noted here. First, MFC’s ideology and policy program are both constituted by neoliberalism (deregulation, privatization, and anti-union policies—in short, market fundamentalism—combined with militarism and imperialism). Second, MFC is inextricably tied to the fossil-capital complex. It follows from these two facts that at this point in history, de-fossilizing the economy means overthrowing MFC power and moving toward a worker-community controlled economy, socialism.”- Paul Burkett
The fourth chapter changes focus to the climate. After giving a personal story about her child and the Great Barrier Reef, along with her work for The Guardian, she notes how Rex Tillerson led ExxonMobil through increased drilling as CEO. She, however, also notes that one crisis is not more important than the other but that climate change is a current emergency, with Killary having a “web of corporate entanglements” that needs to be questioned while the orange menace seems to deny climate change as he supports more fossil fuel extraction. In framing the orange menace, she makes the orange menace out as the destructor rather than recognizing he is not doing this from scratch but on a basis formed by Obama’s faux environmentalism with a “Clean Power Plan” and supposedly “stopping” Keystone XL and a pipeline going through Standing Rock, when he was actually just appeasing social movements, engaging in “good-natured” deception. This was able have so much influence that if Obama approved the Keystone XL pipeline, the “letdown from the high expectation levels built on the many protests would be devastating to the morale and energy of the movement.” Additionally, he was able to strongarm Gang Green to be silent on climate change, the same groups that framed his issuing of “production permits were issued to oil and gas corporations for drilling in the National Petroleum Reserve-Alaska, both onshore and offshore” as responsible, especially the Sierra Club, and NRDC, meaning that they were cheering “Obama…eagerly bringing the total destruction of our planet’s climate and ecosystems.” Avoiding this discussion, Klein notes that many across the world are demanding “real action on climate change” (whatever that means), that the orange menace is pushing through varied cuts to the EPA which she says serves people of color (she seems to forget the arguments by Robert Ballard and others that the EPA has engaged in environmental racism), that prices determine which areas are drilled for fossil fuels, and that people don’t understand what “neoliberalism”  is. She then gives a tepid endorsement of “socialism” (which doesn’t mean anything radical to her), and calls for public sector investments on a large-scale, which she says is more than just “tweak[ing] the existing system.” She says this despite the fact that her approaches are clearly just another “tweak” of the capitalist system.
Her next chapter notes how she is a “Berniecrat,” saying that Bernie was “the only candidate…serious about battling income inequality and taking on the banks.”  She also says that many establishment Democrats haven’t learned their lesson (only worried about Russian hacking now), that the orange menace spoke to the “economic panic” some whites faced with the idea that the election was a backlash pushed by some sexism toward Killary, with sexual abuse by “the men who surround Trump.” She says that the many voted for the orange menace were not among the Black and Latino populations most effected by “neoliberal policies” but were white men are losing their economic security and privilege. This doesn’t explain, however, why white women voted more for the orange menace than Clinton, but it could be explained due to male dominated households, and/or that they also felt their privilege as white people was slipping. Klein continues her chapter by purposely framing social services as “entitlements” (why concede this to the right-wing?) in order to argue in favor of them, saying that “the stupid economics of neoliberalism” lost Clinton the election, again ignoring Clinton’s brand by only pointing out “Clinton’s brand of identity politics,” and talking about the “tweak[ing of] the system” to lead people of color, other genders, and sexual orientations to “the top,” with justice “to trickle down to everyone else,” which doesn’t work. Even G. William Domhoff, no radical, noted this some time ago, but she seems to not even note his work, yet another oversight on her part. Even so, she remarks that it was “important that a generation of kids grew up seeing Obama in the most powerful office of the world.” I do not understand why, realistically this is important, with Black entertainers and politicians already, as his Black face seems just be an invitation to internalize pro-market values with a happy face.  She also adds that we have to recognize how “forms of oppression intersect” (the idea of intersectionality which is morally corrupt) as manifested in “racial capitalism” as noted by Cedric Robinson, citing another bourgeois progressive scholar named Michelle Alexander, a prison reformer, and talking about Reagan’s role in stirring up White resentment against people of color, with the orange menace having a role of this by calling for the return of the death penalty to execute the Central Park Five. The chapter ends by saying that White supremacy and fascism has a good breeding ground because of economic stresses, that the orange menace’s election should not be watered down to one or two causes since the orange menace (and associated forces) attack on many fronts.
The chapter after that focuses on varying topics. The first aspect is union leaders who embraced the orange menace who planned for more energy extraction and his bluff he will negotiate “better” deals, which will actually be “better” for him and “his corporate empire,” the capitalist class, with a “race to the bottom” for such trade deals. Even, reportedly, in a renegotiation of NAFTA will be the incorporation of horrible elements of the TPP. She did note that some union members stood up to the orange menace in an area he spoke, and that much of the “political battleground has been ceded by liberals to the Right.” After giving her personal experience as involved in social movements, she noted that while the movement was standing to win, the September 2001 attacks led to “shock” with the movement’s participants under attack, with those who remained active engaging in “thin and tactical” demands rather than more expansive ones. Adding to this are the facts that these demands may remove the necessary focus on the right-wing, fueling the “growth of far-right parties around the world,” with a supposed “progressive anti-free trade coalition” which is, as she won’t admit, bourgeois in character and “populist,” including those like social-democratic-imperialist Bernie Sanders. In the last part of the chapter, she notes how the “super rich” like Oprah, Zuckerberg, and Elon Musk, can’t save us (despite what Ralph Nader argued), with “elite liberals” looking to a sector of the capitalist class, which she calls the “billionaire class” or the “Davos class.” It is this class which is “horrified by the Trump presidency” even though those in this group share many ideas with the orange menace as she places hope in “progressives” to speak about the “grotesque levels of inequality,” and that we have to “save ourselves.”
In the next chapter she again professes her support (or “love”?) of Bernie Sanders. While she says she doesn’t like candidate endorsements, she thought that Bernie “had a shot at beating Hillary Clinton” (no he didn’t), calling him a person with “genuine warmth and without personal malice,” what she claims is a “transformative option on the ballot,” although Bernie is farm from it. She is being a cheerleader of Bernie, supporting HIS brand, now channeled through “Our Revolution” groups and his persona as inflated in bourgeois progressive media. Of course she doesn’t say she is supporting the brand, only praising him by saying that he showed that “populist” leftist positions were popular, “understanding” why people of color, women, and other marginalized people didn’t support him, citing Ta-Nehisi Coates and Michelle Alexander as “evidence.” She ends the chapter by saying that the orange menace won because of the “absence of a progressive alternative” (was Bernie this at all?) and that there needs to be a “radical political and economic change” whatever she means by that. It is interesting that Klein keeps changing the stated reasons why the orange menace won, as noted in previous paragraphs, making one wonder if she believes all of them are causes or only some of them.
Chapter 8 returns the focus on the orange menace. After talking about Hurricane Katrina and the aftermath of the Iraq invasion (Paul Bremmer, Dick Cheney, the Green Zone, and all), she notes that “shock tactics” follow a pattern in which a crisis is fomented (or waited or) with a moment when “extraordinary measures” are declared, some “democratic norms” are suspended, and a “corporate wishlist” is rammed through very quickly. She notes that this happened in Chile, Russia, Detroit, Flint, and many other places since the early 1970s. She notes that most pro-market policies are unpopular apart from cutting “red tape” in theory and tax cuts (for the “middle class” or lower), which is done fast, with cover for “neoliberal political transformations” because of “radical political transitions” (which really aren’t radical), with crises exploited. The orange menace, as Klein puts it, embraces “shock doctrine logic” (referring to her 2007 book, The Shock Doctrine), with his philosophy of being a winner, extracting from those who suffer like a vampire. The idea of what she calls “disaster capitalism” is embodied in his cabinet in every possibly way, with the aftermath of Hurricane Katrina as a blueprint, the idea of what “we” can expect from the orange menace apparently. It is in this context she calls Muammar Gaddafi a “despised dictator,” without elaborating. While criticism of Gaddafi is warranted, especially when it comes to his relations with the West, calling him a dictator shows she doesn’t understand international solidarity and has internalized imperialistic logic. As Commie Dad writes,
Qaddafi was ousted after a set of imperialist-backed rebels launched a racist campaign to topple a revolutionary government in North Africa, which succeeded precisely because of NATO’s assistance. He died beaten, broken, sodomized, tortured, and executed in a muddy sewage pipe without trial…The DPRK did not suffer the same fate as Libya precisely because it did not disarm [which some say opened up to invasion]
Her next chapter follows a similar format. It starts by focusing on those who profited off Hurricane Katrina, cites Omidyar’s plaything, The Intercept, uncritically, says that having a “state of emergency” after a disaster, like the orange menace would want, is not unprecedented: the Conservative government of the UK did this after attacks in March 2017 and the French government of social democratic Francois Hollande did this in 2015. She goes on to note the orange menace’s closeness to Eric Prince of Blackwater and its mercenaries, how the orange menace’s policies help ISIS (is that purposeful?), and that countries like Syria and the DPRK are targets. Again she doesn’t even try to reject imperialistic propaganda about the two countries, implying that Syria committed chemical attacks (inadvertently playing into propaganda of the White Helmets) and that the DPRK, which she calls “North Korea,” is somehow menacing. She shows this in the rest of the chapter, talking about Exxon, citing a person she even defines as a “right-wing, Ukrainian-born British [oil] businessman,” Alexander Temerko uncritically, calling Vladimir Putin a “strongman” and basically an imperialist. She also doesn’t even try to defend Venezuela, which she only briefly describes as an oil-dependent country. It is much more than that, it is a place that exercises popular democracy, a beacon for those who want a better world as Commie Dad argued (although he wrongly called it “socialist”), just like Cuba. Even so, Klein does not that antiwar action should be paired with “averting climate chaos,” notes how removing Obama’s tepid economic reforms, specifically Dodd-Frank, will lead to disaster, with varied descriptions of “shocks” and the orange menace’s reactions, with people in luxury building shelters to protect themselves or “Green Zones” while the rest of the world are unprotected and vulnerable or “Red Zones.” In the last part of the chapter she treats the “Syrian uprising” in 2011 as legitimate (although it wasn’t), talks about where drone strikes have occurred, along with a “dramatic rise in right-wing nationalism anti-Black racism, Islamophobia, and straight-up white supremacy,” adding that we have it “in our power to change ourselves,” engage in “shock resistance.”
Her next chapter focuses on the failure of the “shock doctrine” as she calls it. She talks about the orange menace’s administration strategy to “overwhelm their adversaries” with a multipronged attack, how Argentina said no to pro-market policies even though political changes were “far from utopian,” how Spain did the same during the Iraq war, and the fact that “past traumatic events” in US history were broadly misunderstood. From here, she focuses on resistance to the orange menace from groups across various movements and lauds the Women’s March not critiquing its pro-market elements as even Feminist Current did at the time, especially its pro-prostitution position, with a lot of hype. She further says there is a “spirit of unity” among anti-orange menace forces, specifically against his Muslim ban (and in favor of “sanctuary cities” which are not all they claim to be), supporting science (and new activists among students of all types), donors to Planned Parenthood, and other protests across the world against pro-market policies. She floats the thought that many activist relationships made now will be strong enough during a state of emergency (we’ll see about that). It is clear that she seems to laud the “Indivisible Guide” despite the fact it is defensive in nature and basically copies Tea Party tactics, and praises the March for Science despite the fact it was mostly dominated by bourgeois science. Again, her argument clearly lacking in Marxist theory and analysis, showing she is not thinking critically in a holistic manner and is totally embracing bourgeois politics.
The chapter following this focuses on resistance to “shock” tactics and how Obama supposedly did good (really?) but abandoned many opportunities as a time for change. She admits that in 2009, “too many of us were waiting for change to be delivered on high” with the “us” undoubtedly including herself. In 2008 she called for Obama to denounce Islamophobia, but also took Obama at his word that he would “purge Washington of the scourge of Friedmanism,” although she said he had “ideological housecleaning of his own to do,” and seemed to support Obama’s idea of a “promise of change” warily. She quickly summarizes U$ history of destruction, exploitation, and genocide, lauding progressive “public policy,” not remembering that Social Security was crafted by corporate moderates. She seems to recognize that radicals and social movements in the past and that the New Deal was used by Roosevelt to “save capitalism” in order to “prevent full-scale revolution,” with the saving of capitalism almost seeming as a necessity to her. Revolution of the type they had in mind seems foreign to her, even as she recognizes that many programs were used to blunt popular movements. The chapter is ended by talking about the struggle against pro-market policies and how social movements should be about “yes” instead of just “no” (why so reductionist?).
Her next to last chapter focuses on Standing Rock. While she completely describes the struggle against the Dakota Access pipeline, a perspective that fully understands indigenous history, connecting with genocidal policies against them is lacking, only briefly mentioned. The chapter is instead just a recounting of the resistance at Standing Rock, relating it to other struggles. While I was under the impression that “tribe” is a racist term, publications like the National Indigenous Times and International Cry and groups like the Indigenous Environmental Network use the term. Some say that one should use the term group or nation instead of “tribe,” while others note it is racist in an African context (which is why I heard of this first in an African studies class) but is a bureaucratic term in the U$ or when Africans call themselves tribes. As Survival International, a Westrn NGO says, “a tribe is a distinct people, dependent on their land for their livelihood, largely self-sufficient, and not integrated into the national society. It is perhaps the term most readily understood and used by the general public.” With all of this, it is probably best to err on the side of caution, for good measure. She ends the chapter by almost casting Obama’s administration as heroes for rejecting the pipeline through Standing Rock, although his administration just declared that “things are on hold at Lake Oahe until the powers that be think it through some more” giving people the “illusion of victory” as Kelly Hayes argued. In contrast she casts the orange menace as a villain for allowing the pipeline to go through Standing Rock. This is inaccurate as the reality is that the orange menace AND Obama were villains, each in their own way.
Her last chapter declares that a major “transformative change” needs to happen (which is just empty rhetoric). She cites a story of political discussions in Canada, how Black and Brown people being killed is connected to climate change, how those who “use and abuse” women’s bodies” is connected with the notion that humans can “do the same thing to the earth,” what she calls a “dominance-based logic.” She could have taken this to the next step, calling for an end to speciesism, endorsement of some level of animal rights or such, but she didn’t do so, of course. Klein adds that there needs to be more than modesty, a “people’s shock,” with a “grand economic and political transition” with the description of what went into creating their magical Leap Manifesto. This is the same document that is part of the “marketed and branded opposition to capitalism” with opposition limited to certain forms of capitalism like “Crony capitalism”, “corporate capitalism” and “the excesses of capitalism” which were used by “Avi Lewis for Klein’s NGO campaign, “The Leap Manifesto”” with anti-capitalist expression become “hallowed” out, to say the least. She also says that an “economy built on destruction” should be replaced “with an economy built on love.” So, we should have “loving” capitalism then? How will that be any better? After going on about how the manifesto was made, specifics not worth noting here, she says that people can “save themselves” and remains optimistic about social movements, mainly to counter the orange menace and his policies. She even notes that the “center-left” New Democratic Party in Canada passed a resolution to “endorse the spirit of the Leap Manifesto,” making it clear it is bourgeois and milquetoast, regardless of what Klein says about it.
Finally there is her conclusion. She says that the orange menace should be a shock at all, with more horror at the orange menace than shock, seeing his presidency as a “dystopian fiction come to life,” implying that she still doesn’t fully grasp the reality, and saying that the orange menace is the “logical culmination of the current neoliberal system.” Her solution? Say no and fiercely protect “some space to dream and plan for a better world.” That sounds pretty worthless to me, especially the dreaming part. She also says we should kill out “inner Trump” with which we see “ourselves as brands in the marketplace…as rival products competing for market share,” joining those who “shame and attack those who disagreement with us. She ends by saying that centrist parties aren’t the solution but apparently bourgeois progressives are (they aren’t), that the “spell of neoliberalism has been broken,” pushing for a “plank in a true people’s platform,” and resisting what she claims is a “corporate coup.”
Ending her book is a postscript titled “The Leap Manifesto.” The document calls for respecting inherent rights of indigenous communities, “fully implementing the United Nations Declaration on the Rights of Indigenous Peoples,” the idea that there should be “energy democracy,” and that indigenous peoples should receive “public support for clean energy projects” as should communities dealing with health impacts from “polluting industrial activity.” This manifesto also calls for building of energy-efficient homes, retrofitting existing housing (starting with the poor), training for workers in carbon-intensive jobs for a “clean energy economy,” renewable-powered high-speed rail, “affordable public transit,” investing in decaying public infrastructure, and moving to a “more localized and ecologically based agricultural system.” Other demands include ending corporate-friendly trade deals, ensuring immigration status, and protection for workers, expanding low-carbon sectors of the economy, having a national childcare program, and universal basic income. The last parts of the manifesto reject austerity as a concept, push for end to fossil fuel subsidies, vow support for any policy based on the “polluter pays” principle, calling for town hall meetings across the country, and moving to a system where all votes county while “corporate money is removed from political campaigns.” While this may be more than those on Canada’s political scene are offering (I hope there is something more radical), it is very constrained. It could be said to be “bold” but it is definitely NOT revolutionary as it is abstracted from social movements, revolutionary struggle or international solidarity.
There are a few words I have to say before closing out this article, Klein makes a good point about the orange menace as a brand but misses many other points because of her bourgeois politics. The major point she misses is obvious: she IS a brand. She is among the “heat vampire” including celebrated bourgeois progressives, like Rebecca Solnit and Chris Hayes, that Tarzie wrote about. As Luke Orsbourne wrote in December 2015, she had an “enormous following…best selling books, and perhaps most glaringly, the megaphone and media attention the Guardian had just given her to write her own piece of acquiescence,” condemning climate change marchers outside COP 21 that year, just like 350.org and others. Others added that her book slogan, for This Changes Everything, was “used to advance capital” which was pushed by the Ford Foundation and The Rockefeller Brothers Fund and that she is part of a brand called 350.org/1Sky, which used the Obama brand in their anti-KXL campaign logo, allowing there to be a “pro-Obama, pro-Democrat veneer” to their logo, with their campaign reinforcing the illusion that “change” is still in front of us, reinforcing the thirst in society for “lies that enable the populace to continue to ignore reality…[and] disregard our collective role in it.”
The book itself, with the title “No Is Not Enough” on an orange background, with the letters in white except the word Not (in red) with praises from Arundhai Roy, Noam Chomsky, Junot Diaz, Michelle Alexander, Cornel West, Bill McKibben, Yanis Varovfakis, Michael Stripe, Keeanga Yamatitta Taylor, Danny Glover, and Eve Ensler. Could there not be a bigger panoply of (mostly) bourgeois progressives, some of whom have their own brands consisting of themselves?  Hence, Klein herself is a brand “in the marketplace” as was alluded to earlier in this article, and is part of a bigger brand: Haymarket Books. Sure, they sell book of “radical” and progressive authors, but they engaging in branding, just like Verso Books. As was noted in a recent article,
“Today, brands, ideologies, and even invasions of sovereign states, achieve authenticity through association. Thus, celebrity has become as vital a tool for empire as the NGO itself. Together they are akin to nuclear fusion…Today’s 21st century powerhouse NGOs have proven successfully that hate can be neutralized, and even be turned into adoration, as demonstrated by Avaaz co-founder, MoveOn.org. In a world of make-believe where lies are preferred over truth, charismatic warmongers of the past (Barack Obama) are embraced while vulgar warmongers in the present (Donald Trump) are crucified among the allegedly “unbiased left”. Branding supersedes reality straight across the board”
Furthermore, the organization she is part of, 350.org, is branding to the max, which is interesting considering it is not mentioned AT ALL in this book, apart from the dust jacket. The book itself is a product, a commodity to put in more evident terms. How can Klein not recognize she is a brand? The same goes for Matt Taibbi, Edward Snowden, Michelle Alexander, Ta-Nehisi Coates, Glenn Greenwald, Jeremy Scahill, and Chris Hedges, to name a few. These members of the “celebrity left,” as some have called it, are not the only brands. Bourgeois progressive media like Truthdig, Democracy Now!, Mother Jones, and The Nation, foundations like the Gates Foundation and the Rockefeller Brothers Fund, and non-profits like Public Citizen are all brands. This lack of understanding shows that while Klein is knowledgeable, she is lacking radicalism, and is, for all her rhetoric, fine with regulated capitalism, while she does not engage in international solidarity. Hence, she falls into the category of those who “brand ourselves as moral citizens standing in unity with Indigenous nations” while maintaining capitalism, the same people who are willfully blind “to the Bakken frack oil,” and are not aware of how “Obama’s move into WWF headquarters…could be an acceleration of the implementation of payments for ecosystems services…by the world’s most powerful institutions and states.” This is a book she in which she only mentions Marx in passing and never uses any of his idea or that of Marxists to form her understanding of ANYTHING. In the end, we can read Klein’s claptrap if we want to (I don’t recommend it) but we should always remember she is a brand, a commodity, and a “heat vampire.”
 She defines neoliberalism as an “extreme form of capitalism…shorthand for an economic project that vilifies the public sphere and anything that’s not…the workings of the market or the decisions of individual consumers…the primary tools of this project are…privatization…deregulation…cuts to public services…[and] corporate-friendly trade deals.” However, the term neoliberalism is faulty as Bill Dunn argued because “our opponents don’t use the concept so we are not engaging with them when we speak a different language…[and] neoliberalism often invokes a yearning for a gentler, kinder capitalism of an age now lost. We recall the gentler, kinder capitalism of the 1950s and 1960s…there should be a careful weighing-up, rather than the general opprobrium that neoliberalism too often invokes…the term lends itself to mirror-image inversions of the facile libertarian mantra that the market is good and the state bad. As ever, contradictory diversity reigns and many of neoliberalism’s advocates avoid any simplistic pro-state conclusion but it seems worth re-stating both that socialists often have to defend liberal principles, things like democracy, migration and free-speech from attacks by the state, and that the capitalism is not liberal and has not recently become more liberal. So the term neoliberalism is misleading…not a tool but an obstacle to working out how the world works and how it changes. Nor does it help us identify what we should do.” Instead it is better to use a term like “International Institutional Monopoly Capitalism” (IIMC) which defined as a system, since the 1970s which “has reached a new level in its development…whereby a handful of powerful nation-states explicitly use international organizations to impose their interests and further expand accumulation.” This is important because the language of capitalism itself is not only annoying but dangerous.
 She claims that “if the Right specializes in turning backward, the Left specializes in turning inward and firing at each other in a circular hail of blame.” So there aren’t internal conflicts on the Right? This is a very pessimistic view to say the least, even if she is right ultimately.
 As Ajamu Baraka wrote in 2015, “…the lack of moral outrage and opposition to the reactionary policies of Barack Obama is changing and will change even more rapidly as the new generation of black activists shift the center of oppositional politics back to the radical black tradition.”
 The Michelle Alexander Brand, the Bill McKibben Brand, the Eve Ensler Brand, and the Noam Chomsky Brand for example.